Three merino sock styles, each with its own feel. THE 24/7 is our softest sock for everyday comfort. THE ACTIVE offers a secure fit for days on the move. THE BASE brings the same feel as THE ACTIVE in a shorter cut. Find your favourite and choose your multipack.
Everyday comfort, from work to winding down
THE 24/7
Our softest socks, made with 60% merino wool and cushioning at the heel and toe. Comfortable throughout the day, from your desk to the sofa. Slip them on and you may forget you are wearing them.
The shorter version of THE ACTIVE, with the same cushioning and secure fit. Sits just above your sneaker and stays in place, giving you the same comfort with less coverage.
Not just any wool. This merino wool is known for its ultrafine fibres, natural temperature regulation and breathability. Crafted in Portugal for a soft, comfortable fit without the itch.
Our socks stay fresher for longer thanks to merino wool’s natural antibacterial properties. The breathable material quickly wicks away moisture and helps prevent unpleasant odours, even during intensive use.
So your feet stay dry, fresh and comfortable all day long.
“I always suffered from sweaty feet and unpleasant odours. With these socks, my feet — and even my shoes — stay dry and incredibly fresh!”
ABOUT US
MERINO FOR EVERYONE
We're two brothers who got fed up with socks that turn damp within an hour, lose their shape after a few washes and are back in the wash after a single day.
It came to a head over a few active days in France. One of us had merino socks on, the other cotton out of a multipack. By the end of day two there was no argument about which had won.
Back home, we started digging into merino. Turns out you mostly find it at specialist outdoor brands, or dressed up as a luxury product with the price tag to match.
So we started WALK IT OFF. We found a manufacturer in Portugal and built a sock with everything merino has going for it, for a lot less money.
No more throwaway socks. Just proper merino socks that feel good, hold their shape and are built to stay.
No. Our merino wool has an extremely fine fibre, making it soft to the touch and non-itchy — even for sensitive skin.
How warm are your socks?
Merino regulates temperature. They are warm when it's cold and cool when you're active. No overheating, no clammy feet.
How does the sizing run?
Our socks are true to size. If you are between two sizes, take a size smaller for the best fit.
Don't your feet get sweaty quickly?
No. Merino wool wicks away moisture incredibly fast and dries quicker than cotton, keeping your feet fresh and dry all day.
How long do WALK IT OFF socks last?
Thanks to the strong, elastic merino fibre and our reinforced zones, they will last much longer than cotton or synthetic socks. Several years with normal use.
Can they go in the washing machine?
Yes. Wash at 30°C or on a wool cycle. Do not tumble dry. For best care, use our laundry bag. This will help them stay beautiful for longer.
How often should you wash merino socks?
Merino wool is naturally odour-resistant. You don't have to wash them as often as cotton socks. Airing them out is often enough.
Do merino socks shrink?
Not if washed correctly. Merino wool is elastic and springs back into shape.
Are WALK IT OFF socks durable?
Yes. Merino is natural, renewable, biodegradable and does not shed microplastics. In addition, our socks last longer → less waste.
What if I don't like the socks after all?
No stress. You can exchange or return them within 14 days, as long as they are unworn and in original condition. Trying them on is, of course, allowed.
Are your socks suitable for everyday wear?
Yes, our socks are designed for intensive daily use: work, hiking, cold weather, long days. Comfort without compromise.
Do merino socks pill or fuzz easily?
Merino wool may pill slightly during the first few wears — this is normal. After a few washes, the fiber stabilizes and the sock will remain looking good.
